Starting the New Year Right: Revisiting Vaccination Conversations with Residents and Families

As we step into a new year, nursing home providers are presented with an important opportunity to revisit crucial health conversations with residents and their families—especially regarding vaccination against respiratory viruses like the flu, COVID-19, and RSV, which are on the rise. Vaccination remains one of the most effective ways to protect vulnerable populations from severe illness and hospitalizations from these viruses should they get infected, and the start of the year is a great time to refresh these discussions. 

The new year often brings with it new resolutions and renewed attention to health. As we continue to navigate the challenges of respiratory viruses, it's important to ensure that residents and their families have the latest, most accurate information about vaccines, especially as we see an uptick in these respiratory viruses as is typical in January and February of each year. While many individuals may have already received their vaccines in previous years, ongoing conversations help reinforce the importance of staying up to date with current recommendations and boosters. 

Revisiting vaccination conversations is not just about reminding residents and families of the need for protection. It's also about addressing any lingering concerns. Some individuals may still have questions or uncertainties about vaccine safety or efficacy. Use the opportunity to listen actively, ask open-ended questions, and provide clear, evidence-based information that reassures them. Empathy and understanding are key. Recognize that vaccine hesitancy may stem from a variety of sources, and approach each conversation with patience. Refer to our previous blog post on motivational interviewing for more information on how to engage in these conversations. 

In today’s environment, misinformation can spread quickly, especially regarding health topics like vaccines. It’s important for nursing home providers to equip themselves with the right tools to dispel myths and offer factual information. Countering misinformation with credible resources helps to build trust and confidence in the vaccine. Make sure residents and families know where to find trusted sources and provide them with materials that clearly explain the benefits and safety of vaccination. Refer to our previous blog post on addressing misinformation for more advice. 

For many families, making health care decisions for their loved ones can be overwhelming. As you revisit vaccination conversations, make it easy for them to act. Offer practical solutions like scheduling vaccine appointments, providing vaccination information packets, or hosting informational sessions with health care providers. Offering multiple avenues for families to access information ensures they feel supported in making the best decisions for their loved one’s health.  

Sometimes, a single conversation isn’t enough to overcome vaccine hesitancy. Follow-up is essential. Continue to offer resources, check in with families, and provide updates on any new developments related to vaccine availability or recommendations. Ongoing support fosters trust and helps ensure that residents and their families feel comfortable and confident in making their decisions. 

The start of the new year is the perfect time to reaffirm the importance of vaccinations in maintaining the health and safety of your residents. By approaching these conversations with compassion, understanding, and the right resources, you can help ensure that everyone is equipped to make informed decisions. Together, let's make 2025 a year of health, safety, and protection for all.