WASHINGTON, D.C. – The American Health Care Association (AHCA) has unveiled the theme for National Skilled Nursing Care Week (NSNCW), which will take place from Sunday, May 12 to Saturday, May 18, 2024.
The annual, national observance celebrates the essential role that skilled nursing care centers play in providing safe and effective 24-hour nursing care to millions of individuals each year.
The 2024 theme "Radiant Memories - A Tribute to the Golden Age of Radio” embraces a time when the airwaves resonated with captivating stories and melodies. More than nostalgia, "Radiant Memories" is a call to honor the enduring legacy of skilled nursing care centers. In these centers, residents and staff contribute to the creation of radiant memories, akin to the cherished moments shared through music and stories over the radio waves.
“In recognizing the pivotal role of skilled nursing centers, we honor not only the exceptional care provided but also the profound impact on the lives of residents and staff,” said AHCA President and CEO Mark Parkinson. “Next year’s theme invites everyone to honor each story, each moment by participating in events that celebrate the resilience, compassion, and shared humanity found within the walls of every care center.”
Radio broadcasts have played a pivotal role in American life, from presidential fireside chats and war updates to old-time radio dramas and American Top 40 hits. Families and friends gathered around the radio to hear the latest music and tune into their favorite shows.
Established by AHCA in 1967, NSNCW starts each year on Mother’s Day and encourages skilled nursing care centers around the country to host a variety of events that shine a light on the individuals who reside, work, and volunteer in nursing centers while adhering to infection control requirements.
The “Radiant Memories – A Tribute to the Golden Age of Radio” logo is now available for download on
nsncw.org.
In February 2024, AHCA will release a comprehensive planning guide and exclusive products to assist in creating a meaningful and unforgettable NSNCW experience.
Participants are asked to share their radiant memories leading up to NSNCW on social media with the hashtag #NSNCW.